The McBee Family Announces Major Career Rebrand During Steve McBee Sr.’s Absence
The McBee Family Announces Major Career Rebrand During Steve McBee Sr.’s Absence
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Steven McB Jr. Rebrands the Family Podcast and Redefines the McB Business Future
The McB Dynasty: Real American Cowboys star Steven McB Jr. is ushering the family business into a new era—one defined less by name recognition and more by substance.
On December 9, Steven announced that the family’s podcast, Meet the McBs, would officially be rebranded as More Than McB. The change, he explained, reflects a broader shift in purpose.
“With Meet the McBs, I don’t want to say it was an ego-driven podcast,” Steven said. “But the entire reason we named it that was because we knew a lot of the traffic and eyeballs were coming from The McB Dynasty TV show—and rightfully so.”
Moving forward, the rebranded podcast will expand beyond episode recaps and family updates. While those elements will remain, Steven said More Than McB is designed to spotlight deeper conversations, new stories, and passions that exist outside the show.
“I have so many interests beyond recapping episodes and talking about our personal lives,” he explained. “Yes, we’re still going to recap. Yes, we’re still going to give life updates. But this gives us the freedom to explore fresh topics and put the focus on the conversations themselves—not just the McBs.”
A New Business Reality Without Steve McB Sr.
Steven’s announcement came alongside significant updates about the family’s business operations. Season 2 of The McB Dynasty followed Steven, Jesse, Cole, and Braden McB as they struggled to maintain control of McB Farm & Cattle Co. amid their father Steve McB Sr.’s mounting legal and financial troubles.
Now, with Steve Sr. serving a two-year sentence in federal prison following his 2024 crop insurance fraud conviction, the family has been forced to operate without its longtime patriarch.
“In fact,” Steven said on the podcast, “by the time my dad gets out, our businesses are going to be in the best shape they’ve ever been in.”
That confidence, he said, comes from a fundamental restructuring of leadership. Business CFO Galina Sulkovska and the brothers’ mother, Christy McB, have stepped into more prominent roles.
“This is a team effort,” Steven explained. “Before, if things got really rough, my dad was the ultimate trump card. You could always call him to fix it. Now, that option doesn’t exist.”
With Steve Sr. housed at a federal correctional facility roughly 350 miles from the family’s Gallatin, Missouri, home, the remaining McBs have had to adapt quickly.
“I think we were too dependent on him for major problem-solving,” Steven admitted. “This situation has forced us to step up, lead by committee, and find our individual strengths.”
Brothers Finding Their Footing
According to Steven, each brother has risen to the challenge in a different way. Jesse, long considered the risk-taker, has pushed for strategic expansion opportunities, balancing growth with increasingly thin margins. Cole, more cautious by nature, has advocated for consolidation—cutting underperforming ventures and tightening budgets, even when those decisions conflicted with family pride.
Braden, the youngest, has emerged as a surprise leader, taking on major responsibility within the family’s chain of car washes and overseeing maintenance teams with a steady, hands-on approach.
“They’ve all stepped up,” Steven said. “Especially Braden. He’s really found his stride.”
Christy McB has also become more visible in the decision-making process. Season 3 shows her acting as a mediator when tensions rise, reminding her sons that unchecked ego can be just as damaging as financial missteps.
“At the end of the day, this isn’t just about money,” she says in a teaser clip. “This is your legacy—and your father’s—whether you like it or not.”
What to Expect in Season 3
Earlier this month at BravoCon 2025, Steven teased that Season 3 of The McB Dynasty will capture both triumphs and turmoil in unprecedented detail.
“My dad’s situation put us in an entirely new challenge we’d never faced before,” he said. “Now it’s about uniting and trying to save the farm for the next generation.”
With Steve Sr. no longer physically present, decisions once made behind closed doors are now debated openly—at kitchen tables, in boardrooms, and through late-night group texts. Cameras followed the brothers through some of their most uncomfortable conversations yet.
“For the first time, we had to ask hard questions,” Steven said. “Do we actually agree on the direction of the company? Do we trust each other’s judgment? And if we don’t, how do we fix that without blowing everything up?”
Season 3 explores how those questions blur the line between family loyalty and professional accountability. While Steve Sr. is initially spoken about sparingly on camera, his absence is felt in every major decision.
“You can love someone and still acknowledge they messed up,” Steven said. “That’s something we’re all learning in real time.”
More Than a TV Show
The rebranded More Than McB podcast has become an unexpected outlet for processing those realities. No longer confined to show recaps, Steven now speaks openly about leadership, failure, mental health, and the weight of carrying a family name under public scrutiny.
Listeners have responded in large numbers, many sharing their own stories of family businesses tested by crisis.
“That’s when I knew the change was worth it,” Steven said. “People weren’t tuning in just because we’re on TV. They were tuning in because they felt seen.”
Season 3 also examines how fame itself has altered the McB world. What began as a docuseries about ranching and entrepreneurship has turned the family into recognizable figures nationwide. With that visibility comes opportunity—brand partnerships, speaking engagements—but also relentless criticism.
“There were days I wanted to shut it all down,” Cole admits in a confessional. “But then you remember why you started. You remember the land. You remember grandpa.”
That grounding force—the farm—remains the emotional core of the show. Viewers will see the brothers walking fence lines at dawn, arguing over feed costs in dusty barns, and celebrating small wins that feel monumental to a family fighting to stay afloat.
Redefining the McB Legacy
Despite the tension, Steven insists Season 3 is not defined solely by struggle.
“There are real moments of joy,” he said. “A profitable quarter. A product launch that finally clicks. A family dinner where nobody’s fighting.”
“We’re not pretending everything’s okay,” he added. “But we’re also not pretending it’s all falling apart. The truth is somewhere in the middle—and that’s what we’re showing.”
As The McB Dynasty moves forward, the story is no longer about a single powerful patriarch or a meteoric rise to success. It’s about transition, accountability, and redefining leadership.
The family is no longer relying on one ultimate trump card. Instead, they are learning—sometimes painfully—how to stand together, share responsibility, and decide what it truly means to be a McB.
